Refreshing design
A Bank Holiday weekend is a good quiet time for a web project and to roll out a new look to NevilleHobson.com. The look and feel of a website – whether it’s a blog like this one or a corporate site like any you can think of – is a…
Month: May 2013
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Google conversational search is a bold leap forward
The first thought that crossed my mind when I tried out Google’s new “conversational search” functionality in the latest version of its desktop Chrome browser was Star Trek. You don’t have to be a huge fan of the sci-fi TV series (and films) to remember the ways in which Captain…
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Survey reveals youthful aspirations for the future of business communication
One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you…
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The Hobson and Holtz Report – Podcast #704: May 20, 2013
Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up; Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first…
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Content is king but so is the delivery platform
One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies,…
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WebHostingBuzz: A hosting partner worth getting to know
For the past 18 months, WebHostingBuzz has hosted this blog and my other websites on a dedicated server physically located in one of its US datacentres. A dedicated server is a server that is exclusive to one user: it’s not shared with anyone else. So I enjoy the benefits of…
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FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug…
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You’ll enjoy #Attenzi: it’s far more than just a good read
Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable…