With Attenzi, author Philip Sheldrake presents a sympathetic hero in the story-teller Eli Appel, newly-installed CEO of Attenzi, a fictional international company that makes and sells top-range kitchen equipment and services.
The book tells a compelling and credible story of one man’s journey that, unbeknownst to him at the start, would help him and his leadership team “redefine the way we all think about our business and its place in the market and its place in the world.”
FIR co-host Neville Hobson reviews the Kindle edition of Attenzi and considers the power a work of fiction – a novel – can have in empowering the Eli Appels of our world with the clarity of vision and perspective to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.
As Eli says, “I hope it helps you develop your organization’s relevance, competitiveness and profitability. I hope it helps you forge your career and helps you bring your colleagues with you.”
Get this podcast:
- Download the MP3 file (2.2Mb, 4:47)
- Get the podcast on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Attenzi – A Social Business Story by Philip Sheldrake.
Publisher: Philip Sheldrake
Digital formats (content equivalent to about 100 print pages)
Published: May 15, 2013
Price: Free under Creative Commons license.
Attenzi is available in HTML, PDF, ePub, Kindle, and iBooks formats at www.attenzi.com.
About the Author
He is a widely regarded consultant, author and speaker. He is a Chartered Engineer, a main board director of Intellect, the UK trade association for the technology industry, a board director of 6UK, a government backed non-profit promoting adoption of the new Internet protocol, and a founding partner of Meanwhile. He built and sold an award-winning public relations consultancy.
Connect with Philip on Twitter: @sheldrake.
Share your comments or questions about this podcast, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at [email protected]; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Book Review podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)