With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading.

During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel comfortable and confident with social media, and further insights into CME’s employee use of social media.

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The presentation deck Allan used in his keynote presentation:

• See also: FIR Interview with Allan Schoenberg on February 13, 2013.

About our Conversation Partner

Allan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.

Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.

Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.

Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)