Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, Associated Press updates its social media guidelines, Facebook’s newsfeed will get even more annoying with video ads… or will it?; Ragan promo;
News That Fits: American Airlines’ influencer promotion with Klout (and is it misleading?); Dan York reports on GaggleAmp, SoundCloud, and more; McDonald’s tweets illustrate the risks of marketing in real time; the Media Monitoring Minute with CustomScoop; listener comments and roundup from the FIR Community on Google+; addressing the dark side of reputation management; Michael Netzley reports from Singapore on suggestive marketing tactics in Japan and China from Fleishman Hillard’s Authenticity Gap study; the big picture in the Fleishman-Hillard data reveals the authenticity gap;
Music from Novi Novak; and more.
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For Immediate Release: The Hobson & Holtz Report for May 13, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
You can also email us at firstname.lastname@example.org; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday May 20…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)