If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from a brand marketing perspective, you’re more likely to talk about it, share your comments online and tell your friends.
If it’s a video, you have a good chance of establishing some of the essential conditions in and from which that intangible known as ‘viral’ develops.
Thoughts I pondered as I viewed two new videos from software maker Adobe in its on-going ‘Metrics not Myths’ digital marketing campaign in support of its Adobe Marketing Cloud solutions launched last October.
The campaign seeks to portray Adobe’s product – an integrated set of analytics, social, advertising, targeting, and web experience management solutions – as valuable tools for marketers via a humorous approach in debunking common misconceptions that marketers are disconnected from business results.
1. The fortune teller
2. On the analyst’s couch
What do you think – funny or not? Likely to work for Adobe? Take this quick instant poll and then view the results for a totally unscientific snapshot view on what people think. If you prefer to add your own response rather than choose a pre-selection, please do:
[This post is part of an experiment in brand story-telling.]