FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind.

In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power that social is giving her company, and joins a vibrant question-and-answer discussion with the audience that followed her presentation.

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About the Speaker

Kimberley Brind is Global Marketing Executive and Social Strategist, Oracle. She is an accomplished and pragmatic goal orientated Technology Marketer with an entrepreneurial approach and 20+ years international, strategic marketing, demand generation and marketing communications experience.

Kimberley is responsible for social media marketing strategy and operations, inside sales demand generation programs, midmarket awareness and demand generation as well as preferred vendor management across Europe, Middle East & Africa.

Connect with Kimberley on Twitter: @kimberleybrind.

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This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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