For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind.
In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power that social is giving her company, and joins a vibrant question-and-answer discussion with the audience that followed her presentation.
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About the Speaker
Kimberley Brind is Global Marketing Executive and Social Strategist, Oracle. She is an accomplished and pragmatic goal orientated Technology Marketer with an entrepreneurial approach and 20+ years international, strategic marketing, demand generation and marketing communications experience.
Kimberley is responsible for social media marketing strategy and operations, inside sales demand generation programs, midmarket awareness and demand generation as well as preferred vendor management across Europe, Middle East & Africa.
Connect with Kimberley on Twitter: @kimberleybrind.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)