If you’re new to considering Twitter as a communication tool for business purposes – or even if you’re pretty experienced with it – it will be worthwhile taking a look at the re-launched Twitter for Business website. The content in and focus of this update – with a new look…
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose…
Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream media, but it’s the stimulus for a great deal of…
The race to take advantage of new ways that consumers read, watch and listen to content – and how marketers want to sponsor those initiatives – has led a giant public relations agency to name a senior executive to a new, content-centric post. That’s how The New York Times reported…
“We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to a service that, on the one hand, provides individuals with…
Intro: Coming soon – Steve Rubel interview, FIR Speakers & Speeches of London panel on content marketing with MarketingProfs’ Ann Handley, FIR Book Club with Andrea Weckerle, Bob LeDrew and Donna Papacosta on April 5; Quick News: Google’s secrets of innovation empowering its employees, Google wants sponsored content out of…
