Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.
Their conversation ranged wide, covering topics such as the developing competitive marketplace today and where SoundCloud fits into the social web, introducing new products aimed at business users to run brand campaigns, podcasting and how SoundCloud can be a great platform for podcasters, the future for SoundCloud and audio’s role in a strategic approach to social media.
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About our Conversation Partner
Eric Wahlforss is founder and CTO of SoundCloud, a social sound platform that gives users unprecedented access to the world’s largest community of music and audio creators.
Frustrated by not being able to share sound files easily over the Internet, Eric along with CEO and co-founder Alexander Ljung, decided to build a truly open platform for audio creators. In his role as CTO, Eric leads the technical development and vision of SoundCloud, including driving usage of its open API by third-party developers. Creators on SoundCloud now post over 10 hours of music and audio every minute; the platform reaches over 180 million people, equating to 8% of the entire internet population, every month.
Eric’s main area of interest is in emerging web technologies and their applications. Prior to starting SoundCloud he co-founded web consultancy network Strategy & Interaction and co-authored a book on trust in online social spaces. His experience also includes work as an interaction designer for location-based services company, gate5.
Eric is based in Berlin and is also known as electronic music artist Forss.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)