The free service was based on sharing and collaboration, principles Shankman brings to the fore in his new book, Nice Companies Finish First: Why Cutthroat Management is Over – and Collaboration is In.
What does a “nice” company do?
In a Forbes interview, Shankman recounted this experience:
I was in a hotel and came back after a long day of meetings. I saw a note on my bathroom counter: Mr. Shankman, we noticed you left your toothpaste out. It’s running very low. We took the liberty of buying you a new tube. We know how busy you are.
I was shocked. I took a picture of it and posted it on Facebook. I found out two days later from the PR person that they could trace back at least two reservations that came from that story. The toothpaste probably cost 39 cents or less, because they buy it in bulk.
In this FIR podcast episode, Book Review Editor Bob LeDrew reviews Nice Companies Finish First.
Get this podcast:
- Download the MP3 file (6.69Mb, 16:38)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Nice Companies Finish First: Why Cutthroat Management is Over – and Collaboration is In by Peter Shankman with Karen Kelly.
Publisher: Palgrave MacMillan
Ebook and paperback (256 pages) editions
Published in the US: April 2013
Purchase the book online at:
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)