Intro: FIR Interview with Edelman’s Steve Rubel coming soon, FIR Book Review by Bob LeDrew of Civility in the Digital Age by Andrea Weckerle posted, 10 percent ticket discount for FIR listeners for Social Media Measurement and Monitoring 2013 in London; Quick News: The technologies that matter from SXSW 2013…
One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image manipulation of a model for a cosmetics billboard ad? Or…
Andrea Weckerle was an FIR Interview guest in January 2010, discussing CiviliNation, the organization she co-founded to promote civil behaviour online. Now, as part of that effort, she has written Civility in the Digital Age, a review of the issues affecting civility online and proposing a “30-Day Action Plan” for…
Yesterday, Google announced the sunsetting of eight products and services in a move they described as a second spring of cleaning. The one that is making headlines across the social web is Google Reader, the browser-based tool that aggregates and lets you read and share content from your RSS feeds.…
The eyes of many throughout the world are focused on the Vatican in Rome at the moment, as one hundred and fifteen members of the College of Cardinals deliberate in a papal conclave behind closed and locked doors to choose a new Pope. It’s a simple matter to follow mainstream…
When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of the mainstream experience for millions of consumers, is your digital…
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is…
Intro: Shel on a client assignment and Neville recording solo, welcome to new PR podcast The Echo Chamber from The Holmes Report, an experiment with this show includes some new voices; Quick News: Cision University Programme for PR professionals, Pew study says Twitter sentiment is more negative than the general…
