Quick News: Klout offers access to big data with launch of business dashboard for brands, the implications of the AP’s win in copyright battle with Meltwater, New York Times attempts a structured comment system, Amazon launches “Send to Kindle” button for web publishers and WordPress blogs; Ragan promo;
News That Fits: The end of the 30-second spot? You only need 5 seconds to tell your story, says ad director Trevor Beattie; Michael Netzley reports from Singapore on the logic of luxury in emerging markets; Coca-Cola asserts buzz doesn’t drive sales, then backtracks; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how social media improved writing; Dan York’s report; can PR find its way into a mobile world?;
Donna Papacosta interviews Andrea Weckerle about her book ‘Civility in the Digital Age’ on the Trafcom News podcast; music from the David Nelson Band; and more.
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For Immediate Release: The Hobson & Holtz Report for March 25, 2013: An 83-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
You can also email us at [email protected]; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday April 1…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)