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Month: March 2013

BBC global survey shows evolving news consumption habits across multiple screens

It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when […]

Posted on March 27, 2013March 26, 2013 AdvertisingBusinessCommunicationInnovationMarketingMobileOnline MediaSocial MediaSocietyTechnologyTelevisionTrendsWeb

Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session

Andrea Weckerle, author of Civility in the Digital Age, is set to take your questions during FIR’s next […]

Posted on March 26, 2013March 26, 2013 BooksFor Immediate Release

Desperation driving ad creativity

How do you address the clear trend of people not paying attention to your ad during the commercial […]

Posted on March 26, 2013March 26, 2013 AdvertisingBusinessCommunicationMarketingTelevisionTrends

The Hobson and Holtz Report – Podcast #696: March 25, 2013

Intro: FIR Interview with Steve Rubel set for this week, still time for your 10% discount for this […]

Posted on March 25, 2013March 25, 2013 For Immediate Release

The dawn of the valuable-ad era

Here are two ideas about advertising – online and offline – that could catch on in a big […]

Posted on March 24, 2013March 24, 2013 AdvertisingBusinessCommunicationInnovationMarketingPublic RelationsSocial MediaSocietyTechnologyTrendsWeb

Easy content-sharing to your Kindle

Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost […]

Posted on March 23, 2013March 23, 2013 BusinessCommunicationMarketingSocial MediaSoftwareTrendsWeb

The future can be rosy for advertising and mobile

I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past […]

Posted on March 22, 2013March 24, 2013 AdvertisingBusinessCommunicationInnovationLeadershipMarketingMobilePublic RelationsTechnologyWeb

Volvo Trucks creates a broad footprint across the social web for new truck launch

Some of the most imaginative uses of social media in support of marketing and brand communication are in […]

Posted on March 18, 2013March 18, 2013 AdvertisingBusinessCommunicationEuropeMarketingPublic RelationsSocial MediaWeb

The Hobson and Holtz Report – Podcast #695: March 18, 2013

Intro: FIR Interview with Edelman’s Steve Rubel coming soon, FIR Book Review by Bob LeDrew of Civility in […]

Posted on March 18, 2013March 18, 2013 For Immediate Release

Real beauty isn’t retouched says Dove

One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever […]

Posted on March 17, 2013March 17, 2013 AdvertisingCommunicationEthicsMarketingPublic RelationsReputationSociety

FIR Book Review: Civility in the Digital Age by Andrea Weckerle

Andrea Weckerle was an FIR Interview guest in January 2010, discussing CiviliNation, the organization she co-founded to promote […]

Posted on March 17, 2013March 17, 2013 BooksFor Immediate Release

The demise of two RSS readers marks the passing of an era

Yesterday, Google announced the sunsetting of eight products and services in a move they described as a second […]

Posted on March 14, 2013March 14, 2013 BusinessCommunicationRSSSocial MediaSoftwareTechnologyTrendsWeb

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