It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV - have shifted dramatically and permanently with the broad and deep penetration of technology, both hardware and software. We're exposed to research, surveys and opinions - much of it highly credible - to show us how our world of content creation and … [Read more...] about BBC global survey shows evolving news consumption habits across multiple screens
Archives for March 2013
Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session
Andrea Weckerle, author of Civility in the Digital Age, is set to take your questions during FIR's next Book Club, which Book Review Editor Bob LeDrew will host. Friday, April 5, 2013 9am PDT | 11am CDT | 12 pm EDT | 5pm BST FIR Book Club at TalkShoe Andrea is also the founder and president of CiviliNation, a non-profit organization established to take a stand against online hostility, character assassination and adult cyberbullying. LeDrew's review of Civility in the Digital Age was … [Read more...] about Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session
Desperation driving ad creativity
How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They're either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever reason, people aren't glued exclusively to their TV screens as they used to be in those golden days of yore. With so much competing for our attention today, there's plenty … [Read more...] about Desperation driving ad creativity
The Hobson and Holtz Report – Podcast #696: March 25, 2013
Intro: FIR Interview with Steve Rubel set for this week, still time for your 10% discount for this week's Social Media Measurement & Monitoring conference in London, Neville on panel discussion with Marketing Profs' Ann Handley on March 27 and live as a Google+ Hangout On Air; Quick News: Klout offers access to big data with launch of business dashboard for brands, the implications of the AP's win in copyright battle with Meltwater, New York Times attempts a structured comment system, … [Read more...] about The Hobson and Holtz Report – Podcast #696: March 25, 2013
The dawn of the valuable-ad era
Here are two ideas about advertising - online and offline - that could catch on in a big way and 'evolutionize' entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when using the website, voting up those they like and down those they don't: […] Our primary goal is to make advertisements on reddit as useful and non-intrusive as possible. We take great pride in the fact that reddit is one of the few sites where people actively disable ad … [Read more...] about The dawn of the valuable-ad era
Easy content-sharing to your Kindle
Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you'd get all my content delivered to your Kindle device (or Kindle app on your PC, smartphone or tablet) as it was published. Amazon's now introduced something perhaps more interesting - a 'send to Kindle' button for websites that lets you share specific content to your Kindle rather than get everything including things that might not interest you. And all … [Read more...] about Easy content-sharing to your Kindle
The future can be rosy for advertising and mobile
I must have walked past Ronnie Scott's Jazz Club in London's Soho scores of times over the past decades, yet I've never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to hear the CEOs of the three biggest mobile operators in the UK talk about how they see the future of advertising and the role of mobile in that future. The event was a … [Read more...] about The future can be rosy for advertising and mobile
Volvo Trucks creates a broad footprint across the social web for new truck launch
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what's happening in that industry from a social media perspective, you'll know about what companies like Ford (surely today's poster child for the social car industry) and General Motors in the US, Opel in Germany and Nissan globally are doing - just four examples of imagination and creativity at work, clearly supporting measurable business goals. The car … [Read more...] about Volvo Trucks creates a broad footprint across the social web for new truck launch