Unwelcome brand recognition

Google images: "beef lasagne horsemeat"

The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned.

The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about the discovery that some of those products contain “up to 100% horsemeat.”

See what you get if you do a Google image search on “frozen beef lasagnes horsemeat.”

No brand name mentioned in the search term, but the Findus name, logo and packaging are all over the results.

Reputation and trust in the brand under threat. Events still developing…

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Post imported by Google+Blog. Created By Daniel Treadwell.

Communication Leader, Social Media Leader, Consultant, Digital Change Agent, Speaker with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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