Unwelcome brand recognition

The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned.

The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about the discovery that some of those products contain “up to 100% horsemeat.”

See what you get if you do a Google image search on “frozen beef lasagnes horsemeat.”

No brand name mentioned in the search term, but the Findus name, logo and packaging are all over the results.

Reputation and trust in the brand under threat. Events still developing…

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Post imported by Google+Blog. Created By Daniel Treadwell.


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