Enter the pop-up agency concept

You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In London, there’s a shopping mall containing pop-up stores. And the government’s got in on pop-ups, too. What many pop-up stores have in common is their…

Sentiment analysis and the challenges of content overload

Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ offering, notably BrandLove. Socialbakers describes BrandLove as “a new research method we have designed that measures the sentiment consumers feel towards brands.” That intrigues me…

The Hobson and Holtz Report – Podcast #692: February 25, 2013

Intro: Recording on Sunday Feb 24, experimenting with Diigo as an alternative to Delicious; Quick News: New York Times gamifies reading, why podcasting should be the PR consultant’s best friend, slow video delivery dooms your video views, ad creep reaches the thighs of young Japanese women; Ragan promo; News That Fits: 2012 Inc 500 Social Media report; Michael Netzley’s report shares an investigative journalism article and public protests challenging the Singapore government; challenges big and small highlighted in the CIPR’s…

The key to podcasting is community

Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the rise of smartphone use and growth of free or cheap tools to create podcasts, plus a focus on content marketing, that have created a mini-revival of podcasting in the UK. He notes three specific reasons for public relations practitioners to…

The habits of UK mobile Twitter users

I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a TV ad. That’s the so-called second screen behaviour and experience in action. It’s increasingly common behaviour according to some new metrics about mobile use of Twitter in the UK, published yesterday by Twitter. Indeed, UK tweeters love tweeting on a…

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