Facebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement.
In her new book, Think Like Zuck, Intel social media strategist Ekaterina Walter explores the five critical elements that drive the success of Facebook and businesses like it, including having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.
Get this podcast:
- Download the MP3 file (13.5Mb, 33:38)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partner
Ekaterina Walter is a social innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. She is author of the book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.
Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Connect with Ekaterina on Twitter @Ekaterina.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at [email protected]; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)