An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s currently available for – you can then record short video…
Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Interview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day; Quick News: Many ways brands can use Vine and a caveat, social media branding is key for company reputation, the…
In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR industry over a three-year period. Six months on, how has…
It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting – one in the CIPR’s Social…
A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for these entities. I watched his live delivery on the TV…
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form…
The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government leader will actually tell the truth when confronted with a…
Intro: Edelman Trust Barometer 2013 published today: we’ll have some commentary next week, FIR Interview with PRCA’s Francis Ingham re-set for this week, snow permitting; Quick News: Sociability of CEOs of large companies has nearly doubled, seismic change in consumer behavior linked to technology says Starbucks CEO, US court rules…
