Vine: the compelling wild place

An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s currently available for – you can then record short video clips, up to six seconds in length, on your device and instantly share them online. While you need a Twitter account and an iOS device to create and share those…

The Hobson and Holtz Report – Podcast #688: January 28, 2013

Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Interview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day; Quick News: Many ways brands can use Vine and a caveat, social media branding is key for company reputation, the Pope urges Catholics to flock to Twitter, Pew says libraries and print still have a place in an ebook world; Ragan promo; News That Fits: Discussion on the 2013 Edelman…

FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships

In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR industry over a three-year period. Six months on, how has the programme progressed? In early January 2013, a significant change arose when Pearson announced its withdrawal as part of a significant shift in that company’s broad business focus. What impact…

Underpinning how social you want your PR

It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting – one in the CIPR’s Social Summer series of conversation and networking events – at which some 50 or so people took part was the central question raised in an assessment of the broad digital landscape…

Shape the debate about the UK and the EU

A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for these entities. I watched his live delivery on the TV news. I liked much of what I heard: in essence, a call to action for anyone with a point of view about the UK’s future as a member of the…

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