An app that's captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch - iOS is the only mobile platform it's currently available for - you can then record short video clips, up to six seconds in length, on your device and instantly share them online. While you need a Twitter account and an iOS device to create and share those video clips, you need neither to view them. Such … [Read more...] about Vine: the compelling wild place
Archives for January 2013
The Hobson and Holtz Report – Podcast #688: January 28, 2013
Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Interview with PRCA's Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day; Quick News: Many ways brands can use Vine and a caveat, social media branding is key for company reputation, the Pope urges Catholics to flock to Twitter, Pew says libraries and print still have a place in an ebook world; Ragan promo; News That Fits: Discussion on the 2013 Edelman Trust … [Read more...] about The Hobson and Holtz Report – Podcast #688: January 28, 2013
FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships
In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR industry over a three-year period. Six months on, how has the programme progressed? In early January 2013, a significant change arose when Pearson announced its withdrawal as part of a significant shift in that company's broad … [Read more...] about FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships
Underpinning how social you want your PR
It was great to see tweets like this one from Lisa Pool as we concluded "How social do you want your PR?" at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting - one in the CIPR's Social Summer series of conversation and networking events - at which some 50 or so people took part was the central question raised in an assessment of the broad digital landscape that's in our PR view, from what was on our radar in 2012 … [Read more...] about Underpinning how social you want your PR
Shape the debate about the UK and the EU
A few days ago, Prime Minister David Cameron made a speech in London on what he called "the future of Europe," setting out his stall about the UK, the European Union, Europe itself and how he sees the future for these entities. I watched his live delivery on the TV news. I liked much of what I heard: in essence, a call to action for anyone with a point of view about the UK's future as a member of the EU, or not, to articulate that point of view, and contribute to the debate. "Join the … [Read more...] about Shape the debate about the UK and the EU
McDonald’s new packaging, a QR code and telling brand stories
The next time you visit a McDonald's restaurant, especially in the US, check the packaging for information about the nutritional value of the food you're about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form of a QR code that you scan with your smartphone's camera; that action then brings information from a McDonald's website to your screen that you can read and also share with your social networks. As many … [Read more...] about McDonald’s new packaging, a QR code and telling brand stories
A leadership call to action to build trust
The broad decline in trust in business and political leadership we've seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government leader will actually tell the truth when confronted with a difficult issue. That's the stark headline metric in the 2013 Edelman Trust Barometer published yesterday which, according to Edelman CEO Richard Edelman, "demonstrates a serious crisis of confidence in leaders of … [Read more...] about A leadership call to action to build trust
The Hobson and Holtz Report – Podcast #687: January 21, 2013
Intro: Edelman Trust Barometer 2013 published today: we'll have some commentary next week, FIR Interview with PRCA's Francis Ingham re-set for this week, snow permitting; Quick News: Sociability of CEOs of large companies has nearly doubled, seismic change in consumer behavior linked to technology says Starbucks CEO, US court rules against news agencies that used pictures posted to Twitter, what marketing leaders should learn from Lance Armstrong; Ragan promo; News That Fits: Weathering a … [Read more...] about The Hobson and Holtz Report – Podcast #687: January 21, 2013