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Archives for December 2012

Taking LeWeb to another level

December 14, 2012 by Neville Hobson 

The announcement a few days ago that the LeWeb conference has been acquired by Reed MIDEM marks a significant milestone in the evolution of an annual event that has become the public networking platform of choice for big business, entrepreneurs, tech start-ups, politicians and anyone else with a keen interest in where the international internet ecosystem is going and who's taking it there. LeWeb is unquestionably the leading European conference focused not only on the web, but also more … [Read more...] about Taking LeWeb to another level

Filed Under: Business, Europe, Events, Innovation, Public Relations, Technology, Web Tagged With: LeWeb

Blogging ten years ago

December 13, 2012 by Neville Hobson 

Ten years ago today, on December 13, 2002, I wrote and published my first blog post. Nothing especially inspiring, earth-moving or even awesome in what I said, just a brief note to announce my entry into the embryonic blogosphere: Dec 13, 2002 -- Finally joing [sic] the thousands who already publish blogs. This blog will include random and occasional musings and comment on anything that grabs my attention. The post even has a spelling mistake. How's that for posterity? I now can't … [Read more...] about Blogging ten years ago

Filed Under: Blogging, Communication, Experiences, Personal Development, Professional Development, Social Media, Trends, Web, Weblogs

The toxic mix of legality, morality and reputation

December 11, 2012 by Neville Hobson 

I first heard the phrase "It may be legal but is it moral?"in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening - complex financial schemes to shelter income from the tax man in offshore tax havens and so pay the minimum UK tax possible - was indeed perfectly legal. But the current climate of economic gloom, belt-tightening all around and bleak-sounding prospects into the coming year made it all but inevitable … [Read more...] about The toxic mix of legality, morality and reputation

Filed Under: Business, Communication, Ethics, Investor Relations, Public Relations, Reputation, Society, Trends Tagged With: Starbucks

The Hobson and Holtz Report – Podcast #681: December 10, 2012

December 10, 2012 by Neville Hobson 

Intro: FIR Interview with Craig Silverman posted, Ekaterina Walter interview is coming, FIR opens on Google+ Community; Quick News: Microsoft opens Socl to everyone, PeopleBrowsr's battle with Twitter, TinyPulse helps you find out if your workforce is happy or burned out, GE values "The Internet of Things" at trillions of dollars; Ragan promo; News That Fits: IABC misfires on communication of staff layoffs; Michael Netzley reports from Singapore on instant messaging in China reaching 1.21 … [Read more...] about The Hobson and Holtz Report – Podcast #681: December 10, 2012

Filed Under: For Immediate Release

Domino’s Pizza: You’ve come a long way, baby!

December 6, 2012 by Neville Hobson 

One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino's Pizza early in 2009. That experience revolved around the acts of two employees at a franchise store in the US who videoed themselves doing some disgusting things when preparing customers' pizzas, and uploaded the videos to YouTube. Domino's name was all over the embryonic … [Read more...] about Domino’s Pizza: You’ve come a long way, baby!

Filed Under: Business, Communication, Leadership, Marketing, Public Relations, Social Business, Social Media, Web Tagged With: dominos, LeWeb

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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