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Archives for December 2012

The Hobson and Holtz Report – Podcast #684: December 31, 2012

December 31, 2012 by Neville Hobson 

Intro: We conclude our 7th year of FIR (and begin our 8th year) on January 3, on the audio quality in episode 683, FIR Interview with Ekaterina Walter coming early in the New Year; Quick News: Mobile malware will be the new "urban alley mugging" says McAfee Labs report, Facebook is still the top site for sharing product information, the decision to follow you on Twitter takes less than 10 seconds, Home Depot's mobile conversions double year-over year; Ragan promo; News That Fits: Reading … [Read more...] about The Hobson and Holtz Report – Podcast #684: December 31, 2012

Filed Under: For Immediate Release

Leadership is about conversations

December 30, 2012 by Neville Hobson 

I came upon a blog post this weekend that addressed its subject matter in a way that I found breath-taking both in its simplicity and in its clarity. 5 Qualities that Make a Good Leader in the Social Media Age by Brian Verhoeven looks at leadership innovation as discussed in the book Humanize published last year that was the subject of dialogue among the authors Jamie Notter and Maddie Grant and others in a panel discussion a few months ago. What makes a good leader in your organization? … [Read more...] about Leadership is about conversations

Filed Under: Business, Communication, Employee Communication, Leadership, Professional Development, Public Relations, Social Business, Social Media, Workplace

The Kindle’s days are numbered

December 28, 2012 by Neville Hobson 

Whenever I'm on the tube in London, one thing I notice is the number of people quietly absorbed in reading a book or other text content on a Kindle as the crowded trains speed their way through the tunnels beneath the city. Amazon's near-ubiquitous ebook reader has changed the reading habits of millions of people worldwide, and disrupted an established industry to attain a leading position in the shift to digital as the maker of the hardware platform on which you consume the content, and also … [Read more...] about The Kindle’s days are numbered

Filed Under: Business, Experiences, Hardware, Innovation, Marketing, Mobile, Software, Technology, Trends Tagged With: ebooks, Kindle

Compelling content is king for the newspaper business too

December 27, 2012 by Neville Hobson 

How healthy is the newspaper business? If you look at print, the long-term prognosis is not encouraging overall, certainly not in the UK and to a large extent neither in the US, especially as the declining circulation and revenue of print newspapers occurs alongside a shift in emphasis to online versions. We've seen some radical such shifts this year, notably the closure of the printed Newsweek magazine and its continuation as a digital-only publication. Quartz, a digital-only business … [Read more...] about Compelling content is king for the newspaper business too

Filed Under: Business, Communication, Journalism, Mainstream Media, Online Media, Social Media, Trends, Web

FIR Cut: Starbucks Twitter hashtag hijacked by critics

December 24, 2012 by Neville Hobson 

Overflow from FIR #683 on December 24, 2012. Mashable: Starbucks Twitter Hashtag Campaign Becomes Forum for Brand-Bashing Telegraph: Starbucks Twitter campaign hijacked by tax protests Twitter: #SpreadTheCheer Listen Now: Download this podcast (MP3, 3.95Mb; length 9:47) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: Starbucks Twitter hashtag hijacked by critics

Filed Under: For Immediate Release Tagged With: Starbucks

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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