Listen Now: Intro: FIR Interview with Lee LeFever is up; SNCR Symposium is this week; update on Apple's court-mandated 'apology ad' in the UK; Quick News: IPR launches free online research center for social media science, Facebook tests free wifi hotspots in exchange for check-ins, CIPR to list all members, IABC reboots the international Gold Quill Awards for 2013; Ragan promo; News That Fits: Should PR professionals be guided by their 'innate morality' and not any code of … [Read more...] about The Hobson and Holtz Report – Podcast #676: November 5, 2012
Archives for November 2012
When Apple posted an apology on its UK website last month as part of the price it paid in losing a lawsuit brought by Samsung, it didn't endear itself well to the High Court. The lawsuit was filed by Samsung seeking a legal declaration that its Galaxy Tab tablet design did not infringe an Apple design patent for the iPad, of which Apple had accused Samsung of infringing. Earlier this week, the high Court judge ordered Apple to take down the notice they did publish on October 25 within 24 hours … [Read more...] about As it turns out, Apple isn’t above the law (and which is a bit behind the times)
Listen Now: Lee LeFever, founder of explainer video company Common Craft, is out with a new book, The Art of Explanation. Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft's well-known In Plain English videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort. In this FIR interview, co-host … [Read more...] about FIR Interview: Lee LeFever of Common Craft
Channel 4 News posted a collection of dramatic photos to its Google+ page of the devastation wrought by Superstorm Sandy in New York City and elsewhere on the US east coast. My second thought was why post these pics with the restrictive copyright wording of "all rights reserved"? I noted in my post on Google+ when I shared Channel 4's post: [...] So how does that fit with the social web and sharing - just like I've done with the pics here on Google+? And if I import this Google+ post to … [Read more...] about Why share if you reserve all rights?