I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today's digital world. What are you supposed to do with one when someone gives you theirs? You somehow have to get their contact info from the card and into your contacts list in Outlook or Evernote or whatever tool you use. That usually means typing it in unless you're an fan of OCR software (and who regularly uses that for something like … [Read more...] about Could NFC make the business card really useful?
Archives for November 2012
I've used the Windows Live Writer content creation and publishing tool for blog posts and pages from Microsoft since it first appeared in beta form in the mid-00s. In my experience, it is the best offline blog editor for Windows bar none. It's not perfect, mind you, with probably the biggest frustration being that of configuration with a theme on your blog, often manifesting itself when you change the theme from one to another. When WLW doesn't recognize your theme, it means that you … [Read more...] about A fix for Windows Live Writer to ‘see’ a WordPress theme
The current conflict between Israel and the Hamas government in Gaza includes a contemporary element that shouldn't really surprise anyone - the use of social media in support of Israel's military and political objectives. 21st-century tools for propaganda purposes, some might say. Effective tools and channels to engage online with influencers and opinion-leaders wherever they are, others might say. Whatever your opinion - about that and the conflict itself - it's clear that digital … [Read more...] about How social media supports Israel’s military and political goals
How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media and B2B marketing that I've been part of this year. Some 60 or so people gathered at the Paramount club on the 31st floor of the iconic Centre Point building in central London - stunning views across London even with low cloud - to be part of the … [Read more...] about Social media – the game-changing channel for B2B
The notion of an organization being a "social business" is one that's been talked about for the past few years, often focusing on social media tools and channels - social networks, Twitter, blogs, etc - that people can use to connect with other people in a manner that's more authentic that the rigidity, formality and control of marketing and public relations and instead is, well, social. The concept has evolved quickly and today, more influential voices are looking closely at people's … [Read more...] about The prime hurdles of social business