840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11.

Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1

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• If you’ve not really heard of Gangnam Style other than that it’s a music video, here’s a bit of background from its Wikipedia entry:

“Gangnam Style” […] is a K-pop single by the South Korean music artist PSY. The song was released on July 15, 2012, as the lead single of his sixth studio album PSY 6 (Six Rules), Part 1. “Gangnam Style” debuted at number one on the Gaon Chart, the national record chart of South Korea. As of November 27, 2012, the music video has been viewed over 835 million times on YouTube, and is the site’s most watched video after surpassing Justin Bieber’s single “Baby”.

The phrase “Gangnam Style” is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture since then. “Gangnam Style” was almost universally praised for its catchy beat and PSY’s amusing dance moves in the music video and during live performances in various locations such as Madison Square Garden, The Today Show, The Ellen DeGeneres Show, and Samsung commercials. On September 20, 2012, “Gangnam Style” was recognized by Guinness World Records as the most “liked” video in YouTube history. It subsequently won Best Video at the MTV Europe Music Awards held later that year.

A lot more information at Wikipedia including about parodies and politicians. AdAge has more on that including the big advertising and marketing dimension.

Gangnam Style: a popular cultural phenomenon that transcends national cultures.

[Update December 21:] A billion views achieved today!