Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known In Plain English videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.
In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.
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About our Conversation Partner
Today, Common Craft’s mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)