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Archives for November 2012

How social do you want your PR?

November 30, 2012 by Neville Hobson 

That's the title of a discussion session I'll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR's Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation and networking opportunities. [Update Dec 4:] It looks like Christmas festivities have had an influence on the event for the original date of December 6. As a result, the CIPR has rescheduled it for Thursday January 24, 2013. Description, etc, … [Read more...] about How social do you want your PR?

Filed Under: Events, Professional Development, Public Relations, Social Media, Trends Tagged With: CIPR

How to meet entrepreneurs, gain local insights and avoid accommodation costs

November 30, 2012 by Neville Hobson 

Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we had 1,000 more questions than when we started our latest one. While travelling, we thought it would be phenomenal to meet other local entrepreneurs and learn more about "business," exchange ideas and, of course, get a golden … [Read more...] about How to meet entrepreneurs, gain local insights and avoid accommodation costs

Filed Under: Business, Guest Post, Innovation, Marketing, Travel Tagged With: StartupStay

Gangnam Style heads towards a billion views

November 28, 2012 by Neville Hobson 

840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11. Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1 Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. If you've not really heard of Gangnam Style other than that it's a music video, here's a bit of background from its Wikipedia entry: "Gangnam Style" [...] is a K-pop single by the South Korean music artist PSY. The song was … [Read more...] about Gangnam Style heads towards a billion views

Filed Under: Advertising, Communication, Entertainment, Marketing, Music, Society, Web Tagged With: Gangnam Style, PSY, [From Google+]

350 million tweets a day and more Twitter superlatives

November 27, 2012 by Neville Hobson 

As a communication channel, Twitter is very much part of the mainstream. Indeed, it's hard to go anywhere on the social web - whether to a story on a news website, an individual blog, a company's news centre - without encountering a method by which you can easily share and amplify online what you find via Twitter and many other tools and channels: just click or tap the little button. Just how much Twitter is part of the mainstream today is well illustrated in a set of metrics captured by … [Read more...] about 350 million tweets a day and more Twitter superlatives

Filed Under: Business, Communication, Marketing, Social Media, Trends, Twitter, Web

The Hobson and Holtz Report – Podcast #679: November 26, 2012

November 26, 2012 by Neville Hobson 

Intro: It's Cyber Monday in the US; Quick News: Amazon offers Amazon Pages for Brands, being 'authentic' when you recommend a product on Twitter, RSS isn't dead: it's how Red Bull will show up on FlipBoard, spying on rivals’ technology and mood: F1's Fernando Alonso's insight on social media; Ragan promo; News That Fits: Taking 3D printing seriously: GE and jet engines, Defense Distributed and guns; Michael Netzley reports from Singapore on the investor relations challenge facing Olam … [Read more...] about The Hobson and Holtz Report – Podcast #679: November 26, 2012

Filed Under: For Immediate Release

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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