Just because Apple had to doesn’t mean they want to

Apple has posted a statement on its UK website that is the apology it was ordered to publish by a High Court judge as one result of losing the case in a lawsuit filed by Samsung seeking a legal declaration that its Galaxy Tab tablet design did not infringe an Apple design patent for the iPad, of which Apple had accused Samsung of infringing.

Take a look at the statement as shown in this screenshot (or see it on Apple’s website):


The wording of the judgement is quite interesting, especially the final paragraph referencing the upholding of Apple’s claims in other jurisdictions. But do you notice anything more interesting than the words?

How about the layout. Nice, isn’t it? Makes good use of white space for a clean uncluttered look that’s typical of Apple’s minimalism at work.

Maybe it’s extreme minimalism at work. There’s no branding of any type at all, no logo, no company description anywhere, no links to anything else on the website.

In short, there are no suggestions at first glance that you’re on an Apple website.

Such minimalism on webs pages isn’t new for Apple. Yet in content that’s also a statement of one type of another, the page concerned fully fits in with overall site look and feel. Take this example – the letter from Apple CEO Tim Cook posted on the US website last month that apologises for the maps debacle:


With this, notice the branding, the logo, the links, all consistent with the rest of the website. Quite a difference in presentation.

With the Samsung apology notice, the only link I could find to it from anywhere on the Apple website is one in the footer on the Apple UK home page.


In the Samsung case, the legal judgement required Apply to publish the apology wording on their UK website. it didn’t say how they had to do it. They also have to take advertisements in some of the UK’s national newspapers and repeat the apology. I haven’t seen any such ad yet. I wonder how they’ll address that. Extreme minimalism, I expect.


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