The Hobson and Holtz Report – Podcast #674: October 22, 2012

Listen Now:


Intro: New dial-in comment line number for North America; FIR Book Review of “What the Plus!” by Guy Kawasaki posted; Shel contributed to new Mayo Clinic social media book; FIR’s one-year GaggleAMP anniversary;

Quick News: Welcome to new business podcast ‘Shift’ from Euan Semple and Megan Murray; LinkedIn updates profile pages; by 2014, up to 15% of likes/reviews will be fake says Gartner; how Bodyform reacted to criticism with humor and got 1 million views – a lesson Thomas Cook could learn; Ragan promo;

News That Fits: The future of “smobile”; Dan York reports on a trip to Moscow, Facebook’s Global Pages, 8 million concurrent views for the leap from space, supporting Michael O’Connor Clark, and more; the Media Monitoring Minute with CustomScoop; GOV.UK signals a mindset shift in open government online; listener comments; no report this week from Michael Netzley; TemboSocial promo; is the rise of digital and the demise of print such as the Newsweek closure an inevitable outcome for the mainstream media?;

Music from Wild Flag; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online,

For Immediate Release: The Hobson & Holtz Report for October 22, 2012: A 79-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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So, until Monday October 29…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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