The Hobson and Holtz Report – Podcast #672: October 8, 2012

Listen Now:

Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference;

Quick News: QR codes beat out direct mail in driving response; Twitter rolls out promoted tweet surveys; Instagram beats Twitter for daily mobile users; Facebook lets individuals pay to promote their posts; LinkedIn offers influencers to follow and an opportunity to endorse colleagues based on their skills; you can now search attachments inside Gmail; Ragan promo;

News That Fits: As businesses plan to invest in digital and social, communicators need to strategize the channels and platforms they embrace and make sure their content meets needs; Michael Netzley’s Asia report looks at a kerfuffle and a couple of studies; Media Monitoring Minute from CustomScoop; Neville discusses recent talks, first on socializing the enterprise at the Arthur W. Page Society’s Global Media Summit in London and then on the future of PR at the NEMO Launch Conference in Helsingborg, Sweden; listener comments; converged agencies were at the heart of the success of an Oreo digital campaign; TemboSocial promo; Dan York’s report; Neville will be solo next week while Shel is at his daughter’s wedding;

Music from Spicehouse; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online,

For Immediate Release: The Hobson & Holtz Report for October x, 2012: A 68-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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So, until Monday October 15…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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