The Hobson and Holtz Report – Podcast #671: October 1, 2012

Listen Now:

Intro: No Asia report from Michael Netzley this week; new FIR Speakers & Speeches podcasts from Dave Coplin, Antony Mayfield, Andrew Grill at #smwb2b; new FIR Interview podcast with Phil Hollows of Feedblitz;

Quick News: HootSuite launches Conversations, Quartz digital business magazine launches, Kellogg’s swaps snacks for tweets, give your Twitter handle a unique look with a professional Twitter header image; Ragan promo;

News That Fits: Fear makes some CEOs leery of social media, Twitter especially; activists undermine potential sales of book on Amazon; the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on Apple, Twitter,, and more; TemboSocial promo; a Klout score that’s a factor in hiring someone is stupid says TechCrunch; reviewing Quora responses to the question “is social media being ‘lost’ to the PR industry?”; Mitch Joel on next week’s show as guest co-host;

Music from Lit on the Flash; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online,

For Immediate Release: The Hobson & Holtz Report for October 1, 2012: An 82-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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So, until Monday October 8…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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