Month: October 2012

FIR Interview: Cisco Systems Social Media Listening Team

Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and systems that Cisco has developed and deployed throughout the organization. In this FIR interview,…

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In B2B marketing, content is king

An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes…

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The Hobson and Holtz Report – Podcast #675: October 29, 2012

Listen Now: Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming; Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a ‘like’ button; Ragan promo; News That Fits: The rise of the social media listening command center; the science of paying attention: Nestle’s Digital Acceleration Team and social media monitoring; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from…

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Tuning in to Hurricane Sandy

The ability for people to be connected via the internet is no more valuable when it comes to crises and disasters of one type or another, natural or otherwise. Hurricane Sandy – the super #Frankenstorm on track to hit the US East Coast today – is a perfect example. The latest advisory from the US National Hurricane Center is sobering: ..SANDY STRENGTHENS…EXPECTED TO BRING LIFE-THREATENING STORM SURGE…COASTAL HURRICANE WINDS AND HEAVY APPALACHIAN SNOWS… Being able to find out what’s happening,…

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#Skyfall: impressions of the latest James Bond adventure

We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he’s… bad! Brilliant new Q, the role and Ben Whishaw the actor both spot on. Great focus on the characters and personalities, especially M. Outstanding support roles by Bérénice Marlohe…

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