Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and systems that Cisco has developed and deployed throughout the … [Read more...] about FIR Interview: Cisco Systems Social Media Listening Team
Archives for October 2012
In B2B marketing, content is king
An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines "content marketing" thus: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable … [Read more...] about In B2B marketing, content is king
The Hobson and Holtz Report – Podcast #675: October 29, 2012
Listen Now: Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming; Quick News: Five interesting facts about international social media use, Europe's business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a 'like' button; Ragan promo; News That Fits: The rise of the social media listening command center; the science of paying attention: Nestle's Digital Acceleration Team and social media … [Read more...] about The Hobson and Holtz Report – Podcast #675: October 29, 2012
Tuning in to Hurricane Sandy
The ability for people to be connected via the internet is no more valuable when it comes to crises and disasters of one type or another, natural or otherwise. Hurricane Sandy - the super #Frankenstorm on track to hit the US East Coast today - is a perfect example. The latest advisory from the US National Hurricane Center is sobering: ..SANDY STRENGTHENS...EXPECTED TO BRING LIFE-THREATENING STORM SURGE...COASTAL HURRICANE WINDS AND HEAVY APPALACHIAN SNOWS... Being able to find out what's … [Read more...] about Tuning in to Hurricane Sandy
#Skyfall: impressions of the latest James Bond adventure
We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he's... bad! Brilliant new Q, the role and Ben Whishaw the actor both spot on. Great focus on the characters and personalities, especially M. Outstanding support roles by Bérénice Marlohe and … [Read more...] about #Skyfall: impressions of the latest James Bond adventure
Sponsor profile: Web Hosting Buzz
Since the beginning of 2012, NevilleHobson.com has been sponsored by WebHostingBuzz. The arrangement I made with its UK-based CEO Matt Russell - his company hosts my web presence at no financial cost to me; in return, I talk about them now and again - means that all the content served to you from this website is hosted at one of WHB's data centres in the US. The benefits for you, the reader, are twofold: You get content served to you quickly and reliably as this site is hosted on a … [Read more...] about Sponsor profile: Web Hosting Buzz
Does the BBC really have the courage to come clean?
Unless you sit atop a remote mountain or cast yourself away on a desert island, and as long as you have no means of digital connectivity with you, it's impossible to avoid seeing and hearing about Jimmy Savile. The continuing reporting on the revelations about the late alleged child abuser is relentless. Each day, more stories emerge of what the man did who used his status as a TV entertainer, charity fundraiser and society do-gooder as a cover for the sexual abuse he's accused of meting out … [Read more...] about Does the BBC really have the courage to come clean?
Just because Apple had to doesn’t mean they want to
Apple has posted a statement on its UK website that is the apology it was ordered to publish by a High Court judge as one result of losing the case in a lawsuit filed by Samsung seeking a legal declaration that its Galaxy Tab tablet design did not infringe an Apple design patent for the iPad, of which Apple had accused Samsung of infringing. Take a look at the statement as shown in this screenshot (or see it on Apple's website): The wording of the judgement is quite interesting, … [Read more...] about Just because Apple had to doesn’t mean they want to