The Hobson and Holtz Report – Podcast #669: September 17, 2012

Listen Now: Intro: We’ve changed FIR’s Twitter handle to @FIRpodcast; FIR Book Review coming on Guy Kawasaki’s “What The Plus!”; Quick News: Dr. Pepper vs creationists on Facebook; James Bond trades Martini for Heineken; FCC chairman blows tweetchat; ‘kerfuffle’ the best word ever; Ragan promo; News That Fits: Social media’s delicate role in diplomacy; Michael Netzley reports from Singapore on Chinese executives’ fight-back against Citron Research’s coverage of tech companies; the Media Monitoring Minute with CustomScoop; Deloitte follows McKinsey with…

5th B2B Huddle approaching at #SMWLDN

Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we’re starting to talk about who our keynote speakers are – Andrew Grill and Antony Mayfield are but two – we know about some of the unconference workshops; there’s a special photo opportunity for all participants; and we’re counting the glasses for the post-event tweetup. As with previous huddles, we’re expecting…

Moving on from Feedburner to Feedblitz

After seven years, it’s time to say goodbye to Feedburner and say hello to Feedblitz. A week ago, I wrote about my worries that RSS feeds delivered via Feedburner might not work after October 20, after a note on the Google Developers’ Feedburner website said that the Feedburner APIs would shut down on that date. I noted at the time: RSS is the “delivery backbone” for creating and delivering much of the content that people use the internet for. You…

Seismic generation shifts

AdAge.com reports on an auto-industry trade event in China and who from local firms went to speak: […] Most domestic automakers sent middle-level managers to speak at the event. These people are in their 30s or early 40s, and they represent a new generation that is open and pragmatic. By contrast, their bosses generally are more than 50 years old. These senior executives carefully toe the line of China’s policies because their state-owned companies have close ties to the government.…

How to ramp up the engagement effect

The last time you went to a conference or other such event, what was the engagement like? Were there lots of questions? Did people in the audience offer to share what they thought on a given topic or issue? How engaging was it all? There are many dynamics at play regarding what will make an event engaging – the speaker(s), the host and/or moderator as applicable, the event itself, the venue, whether the wifi works well and, last but certainly…

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