FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B

Updated on September 29, 2012

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While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate.

How can we “re-imagine nearly everything” about how our businesses work? In his keynote presentation at The Dell B2B Social Media Huddle in London on September 24, 2012, author and digital strategist Antony Mayfield looks at some models for inciting change, building credible business cases and how hacktivists and organised crime can be unlikely role models for change…

You’ll get extra benefit from Mayfield’s keynote if you view his presentation deck as you listen, embedded below (if you don’t see it, view it at Slideshare).

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About the Speaker

Antony Mayfield is Founding Partner at Brilliant Noise, a strategic digital agency.

He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by Bloomsbury. He has also written a number of e-books, the most well-known of which, What is Social Media?, has been downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.

In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group.

Antony is a Fellow of the Royal Society of Arts and a committed advocate of spreading digital literacy – knowledge and skills about how to use the internet better – in businesses and in wider society.

Connect with Antony on Twitter at @amayfield.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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