FIR Speakers and Speeches: #TAGtribe Forum – Your Connected Customer and Company

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Conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets – strong sentiments that characterized a lively discussion at Waggener Edstrom in London on September 5, 2012.

FIR co-host Neville Hobson joined fellow panelists JP Rangaswami, Chief Scientist at Salesforce.com, and Jon Silk, Head of Digital at Waggener Edstrom London, in a wide-ranging Q&A discussion moderated by Andy Bargery, Director at Klaxon Marketing, that addressed the broad topic of “your connected customer and company.”

Following the panel Q&A, the floor opened out to include the audience, making for an engaging hour of discussion and debate where everyone with an idea, an opinion or a comment could contribute to and enrich the overall conversation.

The event was organized by Bernie J Mitchell for the #TAGtribe Forum events series. A special thanks to Andrew Halley for recording the event and whose audio forms this podcast. Picture above courtesy of Waggener Edstrom London.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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