Conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets – strong sentiments that characterized a lively discussion at Waggener Edstrom in London on September 5, 2012.
FIR co-host Neville Hobson joined fellow panelists JP Rangaswami, Chief Scientist at Salesforce.com, and Jon Silk, Head of Digital at Waggener Edstrom London, in a wide-ranging Q&A discussion moderated by Andy Bargery, Director at Klaxon Marketing, that addressed the broad topic of “your connected customer and company.”
Following the panel Q&A, the floor opened out to include the audience, making for an engaging hour of discussion and debate where everyone with an idea, an opinion or a comment could contribute to and enrich the overall conversation.
The event was organized by Bernie J Mitchell for the #TAGtribe Forum events series. A special thanks to Andrew Halley for recording the event and whose audio forms this podcast. Picture above courtesy of Waggener Edstrom London.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)