Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization’s “image-power.”
The methodology resulted in a classification schema for the kinds of images organizations post – a schema that could be useful as organizations continue to strategize their approach to social visual communication (also labeled “visual marketing”).
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About our Conversation Partner
Brian McNely is an Assistant Professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky. He primarily researches and teaches professional and technical communication in digital environments and research methods and methodologies.
His empirical work is diverse, exploring professional communication genres and practices among software developers, playwrights, Roman Catholic Priests and parishioners, and media researchers, among others.
Brian’s recent work develops the notion of ambient research methods, a systematic, qualitative approach to the collection and analysis of ubiquitous social software data. In ambient research methods, social software genres are surfaced and traced as the infrastructural and coordinative work mediating the everyday practice of many contemporary knowledge workers.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
Brian McNely’s draft study: