Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation “From ‘Likes’ to Social Influence: How To…
Listen Now: While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate. How can we “re-imagine nearly everything” about how…
If you use LinkedIn, the social network for business, you’ll very likely be interested in a new feature LinkedIn is rolling out that gives you the ability to rate the people in your network on their skills and expertise. Others in your network can do the same for you if…
Listen Now: In May, Google quietly announced it would shut down the API for FeedBurner, the most popular tool for managing and measuring RSS feeds. While the service will continue to process RSS feeds – only third-party apps that use the service will be affected – Google has been quiet…
If you have lots of mobile and other portable devices as I do, I bet you have a lot of chargers to go with them, undoubtedly one charger per device. I just did a quick count around the office: ten devices – mobile phones, portable drives, Kindles, wifi kit, etc…
Listen Now: The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. That’s a core premise that Dave Coplin, Director of Search UK at Microsoft, shared with participants of The…
I wrote the other day about delighting your customers not just pleasing them. The focus was all about behaviours and leadership, not technology or social media tools (although all of those things are intertwined in so many ways). “Delighting the customer” is a phrase foreign to Vodafone in the UK,…
Listen Now: Intro: Neville speaking on CIPR-organized panel about Wikipedia and PR at Social Media Week London on Sept 28; Quick News: Report from #DIF12 Digital Ireland Forum in Dublin: are companies really ready for the connected consumer?; Gnip offers full Twitter archive – for a price; Boeing to outfit…
