Giovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project at Eastwick, a technology communication agency where Rodriguez worked from 2002 to 2006. SocialxDesign, according to an Eastwick press release, is "focused on helping businesses, government agencies and NGOs to remake themselves for … [Read more...] about FIR Interview: Giovanni Rodriguez on the launch of SocialxDesign
Archives for August 2012
Content summary: FIR Interview with Giovanni Rodriguez coming; Mitch Joel to guest co-host FIR on Oct 8; Mark Story has a new job; listen to the Online Marketing and Communications podcast from Jon Buscall in Sweden; is anybody having problems seeing the FIR logo in the iTunes podcast app?; Quick News: Cinch.fm closes down; podcast apps make their way back to iTunes; WalMart censors Thomas Hawk's Facebook comments about wife mugged in front of store; Ragan promo; News That Fits: the Progressive … [Read more...] about The Hobson and Holtz Report – Podcast #665: August 20, 2012
In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there's much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation. For its 2012 report on emerging technologies, Gartner says it focused on tipping points, examining the technologies in sets or groupings because so many new capabilities and trends … [Read more...] about The hype cycle and tipping-point technologies
In November 2011, I quit Klout. Totally and completely. Not only did I close the account, but also I cancelled permissions to allow Klout to connect to each of the online social places to which I'd previously given it permission. That included manually removing permissions from Twitter, Facebook, Google+, LinkedIn, Foursquare and others I can't recall. Now and again, I checked to be sure I wasn't on Klout: if I went to www.klout.com/jangles, I'd get a 404 error. Precisely what I'd expect … [Read more...] about Will Klout ever let you go?
Steven J. Vaughan-Nichols explains how the new Google+ naming system will work, enabling business people and business brands to have custom URLs: short, easy-to-remember web addresses that should make it easier to find a business profile or page on Google+. For instance, instead of going to https://plus.google.com/111717275116289870961 to get to the Ford Motor Company on Google+, you might instead see https://google.com/+ford. That link doesn't actually work as I write this, but this one … [Read more...] about The Google neural network