The kerfuffle over those pics of Prince Harry in the buff in Las Vegas will reverberate for a while as The Establishment to's and fro's over the morality, ethics and plain business greed of it all. First published in the US by entertainment and celeb gossip website TMZ, the photos were easily discoverable on the internet with a simple Google search. That is, if you hadn't already visited TMZ and seen them there. Here in the UK, it looked for a moment as though we'd be facing another … [Read more...] about What happens in Vegas happens all over the web
Archives for August 2012
Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft's General Manager Brand Strategy, says the company's wave of new product releases coming this year - notably the new Windows 8 operating system, currently in release preview - "represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning." [...] The logo has two components: the … [Read more...] about The new image of Microsoft
First it was a Salesforce.com job ad that asked for a Klout score of 35 or more. Now, it's retail banking where US bank start-up Movenbank has secured initial funding to enable it to start rolling out a very different way of determining your financial health that includes "social credit analysis" [...] The seed round funding will allow Movenbank to further invest in strengthening our already highly motivated team, and in the build-out of CRED - a proprietary financial credibility score using a … [Read more...] about Social is the new DNA says Movenbank
Things are heating up in the social influence measurement space with yesterday's re-launch of Kred as Kred Story. Kred is one of three companies I see as the primary ones that, broadly, offer measurement and analytics services in the emerging field of social influence measurement (the other two companies are Klout and PeerIndex). Each offers its own ways and means of calculating what your presence and activities across the social web mean in terms of the potential influence your presence … [Read more...] about An easier view on influence analysis with Kred Story
Next month, I'm speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled "Your Connected Customer and Company." Fellow speaker JP Rangaswami and I will be talking for about 15 minutes with some thoughts and ideas each of us has relevant to the event title, in a fast Q&A conversation moderated by Andy Bargery. Then it's a free-for-all conversation with everyone who's there. It sounds wonderfully chaotic! Bernie describes the event … [Read more...] about Should everyone in your company be a marketer?