The Hobson and Holtz Report – Podcast #666: August 27, 2012

Content summary: Shel’s still in São Paolo thanks to Tropical Storm Isaac; what’s behind the number ‘666’?; Giovanni Rodriguez interview is up; Quick News: Facebook launches Edge Studio for agencies, is Feedburner about to be closed by Google?, new features could lure more brands to Instagram, add your social media marketing tip to GaggleAmp’s blog; Ragan promo; News That Fits: McKinsey study ‘Unlocking Value and Productivity Through Social Technologies’; Dan York reports on US political conventions and the media, and more; the Media Monitoring Minute with CustomScoop; if you want to shop at Jasu, you’ll need a Klout score of at least 40; more Klout: Chevy offers 3-day test drive to well-connected drivers with high Klout scores; social is the new DNA says Movenbank who wants you to know your CRED score; listener comments; Feds try Facebook approach to crowdsource improvements to financial rules; TemboSocial promo; no report this week from Michael Netzley in Singapore; Prince Harry, naked pics and ‘What Happens in Vegas (Doesn’t) Stay in Vegas’; music from Stereomaniacs; and more.

Listen Now:

Get FIR:

• Download the MP3 file (32.7Mb, 81:39)
• Subscribe to the RSS feed
• Get the show at iTunes
• Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 27, 2012: An 82-minute podcast recorded live from São Paolo, Brazil, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #666 bookmarks on Delicious

Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

• FIR #666 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at [email protected]; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 3…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)