Should everyone in your company be a marketer?

socialmarketing

Next month, I’m speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled “Your Connected Customer and Company.”

Fellow speaker JP Rangaswami and I will be talking for about 15 minutes with some thoughts and ideas each of us has relevant to the event title, in a fast Q&A conversation moderated by Andy Bargery. Then it’s a free-for-all conversation with everyone who’s there.

It sounds wonderfully chaotic!

Bernie describes the event thus:

It is now the age of working together rather than against each other. At this special one-night extravaganza you can debate with JP and Neville what this means for your business.

I plan to share some thoughts surrounding the question that’s the title of this post: Should everyone in your company be a marketer? You can hear some of that in a 25-minute conversation I had with Jon Buscall yesterday, which he recorded and published as the latest episode of his Online Marketing & Communications podcast.

You can get a sense of how I see the answer to the question in the title of Jon’s podcast post: Everyone in Your Organization is NOT in Marketing. Listen at Jon’s blog, or right here:

The London event will be a great discussion, I think; entertaining, too. It’s on Wednesday September 5 at Waggener Edstrom’s London office, starting at 6.30pm.

You can sign up here.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. In a word | NevilleHobson.eu

    […] Should everyone in your company be a marketer? Next month, I’m speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled “Your Connected Customer and Company.” Fellow speaker JP Rangaswami and I will… […]

  2. Intercall

    The answer to the question ‘should everyone in your company be a marketer?’ is ‘no.’ It’s like asking if every member of your football team should be a striker!

Comments are closed.
Close