Salute the Olympic spirit


So the London 2012 Olympic Games have come to an end.

A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two weeks of competition to an emotional climax.

The sight of the Olympic spirit rising as a phoenix from the dying flame is an excellent metaphor to apply to the 2012 Olympics legacy in the coming weeks and months, not only in terms of the big picture politicians and others are painting about investing in school sports throughout the UK (“empowering a new generation”) and helping British businesses “reap the rewards”,  but also for Team GB and the launch platform their success has built in these games.

All the doubt, worry and criticisms before London 2012 about our ability to host these games quietly vanished within days of the start, replaced instead with powerful and growing feelings and displays of national pride as we witnessed thousands of athletes from around the world doing amazing things in open competition, right here in our capital city and other places of competition around the UK.

Indeed, worldwide worry disappeared.

And we were suddenly proud to be British, uplifted especially by the achievements of our Team GB, collectively and individually – and that includes the 70,000 volunteers – with their selfless hard work, team spirit and determination to succeed, maybe even win a medal or two.

If government can enable the framework – that’s their prime job – then Team GB can be an influential player to kick-start the legacy.

As they say so compellingly, don’t stop me now.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Robert Safuto

    The Olympics were a great moment for Great Britain. Congratulations are definitely in order. And how about that Jessica Ennis? I missed the opening ceremonies but thought that the closing ceremonies were great. What a showcase for Britain’s best talent…except for Russell Brand who I think is wildly over rated. If only Freddie Mercury could have been there in the flesh!

    I think that NBC was a big winner too. The ratings in the U.S. we’re phenomenal and I found their streaming web access to events very convenient. NBC did require authentication via a cable provider to get access to live events so cord cutters were out of luck. That really needs to change since advertisements were pre-rolled before each video. I think that Twitter didn’t gain anything (and maybe lost a bit of respect) from their tie up with NBC.

    • Neville Hobson

      Thanks Rob, glad you enjoyed it all!

      Interesting view re NBC. Yes,m they did come out as a winner from a ratings pov. But what I’m hearing from many US friends is that is camouflaged because they had no other choice. Unsustainable in the long term imo.

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