A year later, FIR co-host Shel Holtz chats with John about the experience and results to date, including the use of The Network’s content by third parties.
Of particular interest are two video series launched on the site, My Networked Life and Songo, a video series for the Korean market. John also talks about the use of freelance journalists to achieve the company’s brand journalism objectives.
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About our Conversation Partner
Previously, he managed policy communications in Cisco’s Global Policy and Government Affairs department where he was responsible for using communications to advance Cisco’s state, federal and global public policy objectives. This is where he started the first blog for Cisco in 2005. He also handled media relations on public policy issues in addition to starting and managing Cisco’s political action committee. He joined Cisco in 1999 as Corporate Public Relations Manager in the Office of the President.
Prior to Cisco he was the Director of Media Relations for the National Association of Broadcasters in Washington, DC. Earnhardt previously worked for Senator Joseph R. Biden, the Senate Judiciary Committee and for the Presidential Defense Base Closure and Realignment Commission. In 1996, he worked for Vice President Al Gore doing press advance on the Clinton/Gore Presidential campaign.
John is married, has a young son and lives in Menlo Park, CA. He graduated from Wake Forest University with a BA in English and Philosophy.
Connect with John on Twitter: @urnhart.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)