The Hobson and Holtz Report – Podcast #663: August 6, 2012

Content summary: FIR Interview with IABC executive director Chris Sorek published; new interview with Cisco’s John Earnhardt coming; Canada’s super holiday; Be Positively Social on August 14, says Frank Eliason; Ragan promo; News That Fits: Is the PR world underestimating Reddit’s importance?; Michael Netzley reports from Singapore on social media used for recruiting in China, and more; the Media Monitoring Minute with CustomScoop; with influence rank, Salesforce.com shows the shape of recruitment to come; listener comments; new angles on content marketing; TemboSocial promo; Dan York reports on Mars Curiosity, the Olympics via VPN, radio and podcasting, and more; how Alaska Airlines is addressing online criticism; music from Anouschka; and more.

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For Immediate Release: The Hobson & Holtz Report for August 6, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.


Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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So, until Monday August 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Will Klout ever let you go?

    […] Holtz and I in recent episodes of our weekly podcast in which we’ve discussed matters like recruiters specifying a certain Klout score as a desired attribute, something Salesforce.com did recently; and taking this recruiting notion a stage further to look […]

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