What does the future look like for social media in the small and medium business setting? That's one of the questions addressed in a panel discussion I moderated for Dell in May, the video recording of which is available for viewing. (If you don't see the 46-minute video embedded above, watch it at YouTube.) We did this live in a Google+ Hangout On Air, the free service from Google that lets you conduct such real-time collaborative video discussions via Google+ using only your web … [Read more...] about A panel discussion on social media for business [video]
Archives for August 2012
Instagram mainstream at US political conventions
The biggest media events in four years take place this week in the US with the Republican Party convention in Tampa, Florida, followed by the Democratic Party convention in Charlotte, North Carolina, next week. In the year when a new American president will be elected - or the current one continues for a second term - these political gatherings take on huge significance and, hence, attract huge media presences (along with some withering commentary about such presences). Wherever you are in … [Read more...] about Instagram mainstream at US political conventions
The Hobson and Holtz Report – Podcast #666: August 27, 2012
Content summary: Shel's still in São Paolo thanks to Tropical Storm Isaac; what's behind the number '666'?; Giovanni Rodriguez interview is up; Quick News: Facebook launches Edge Studio for agencies, is Feedburner about to be closed by Google?, new features could lure more brands to Instagram, add your social media marketing tip to GaggleAmp's blog; Ragan promo; News That Fits: McKinsey study 'Unlocking Value and Productivity Through Social Technologies'; Dan York reports on US political … [Read more...] about The Hobson and Holtz Report – Podcast #666: August 27, 2012
A refresher on how to write a press release
It seemed a good idea - spend an early hour on a Bank Holiday Monday to get up-to-date with the email inbox. Catch up on those emails that I'd marked to give attention to when I had time. After going through the marker list for the past week, I'm left with a sense of real exasperation. Yes, I got through my marked emails, but it included over a dozen email press releases that are to do with products, services and industries that broadly would fit my interests, yet are so appallingly … [Read more...] about A refresher on how to write a press release
Good Sunday reads
It's a nice change to simply enjoy the start of Sunday morning for the sake of it, spending an hour or so reading about interesting things for no other reason than, well, they're interesting. The Bank Holiday weekend virtual papers via Flipboard and FeedDemon have a huge amount worth giving some time to. So pour yourself a nice cup of tea (or coffee) and catch up on five stories you may also find interesting: Neil Armstrong’s ‘giant leap for mankind’ changed human history - "When man first … [Read more...] about Good Sunday reads
What happens in Vegas happens all over the web
The kerfuffle over those pics of Prince Harry in the buff in Las Vegas will reverberate for a while as The Establishment to's and fro's over the morality, ethics and plain business greed of it all. First published in the US by entertainment and celeb gossip website TMZ, the photos were easily discoverable on the internet with a simple Google search. That is, if you hadn't already visited TMZ and seen them there. Here in the UK, it looked for a moment as though we'd be facing another … [Read more...] about What happens in Vegas happens all over the web
The new image of Microsoft
Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft's General Manager Brand Strategy, says the company's wave of new product releases coming this year - notably the new Windows 8 operating system, currently in release preview - "represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning." [...] The logo has two components: the … [Read more...] about The new image of Microsoft
Social is the new DNA says Movenbank
First it was a Salesforce.com job ad that asked for a Klout score of 35 or more. Now, it's retail banking where US bank start-up Movenbank has secured initial funding to enable it to start rolling out a very different way of determining your financial health that includes "social credit analysis" [...] The seed round funding will allow Movenbank to further invest in strengthening our already highly motivated team, and in the build-out of CRED - a proprietary financial credibility score using a … [Read more...] about Social is the new DNA says Movenbank