August 2012 - NevilleHobson.com

A panel discussion on social media for business [video]

What does the future look like for social media in the small and medium business setting? That’s one of the questions addressed in a panel discussion I moderated for Dell in May, the video recording of which is available for viewing. (If you don’t see the 46-minute video embedded above, watch it at YouTube.) We did this live in a Google+ Hangout On Air, the free service from Google that lets you conduct such real-time collaborative video discussions via Google+…

Instagram mainstream at US political conventions

The biggest media events in four years take place this week in the US with the Republican Party convention in Tampa, Florida, followed by the Democratic Party convention in Charlotte, North Carolina, next week. In the year when a new American president will be elected – or the current one continues for a second term – these political gatherings take on huge significance and, hence, attract huge media presences (along with some withering commentary about such presences). Wherever you are…

The Hobson and Holtz Report – Podcast #666: August 27, 2012

Content summary: Shel’s still in São Paolo thanks to Tropical Storm Isaac; what’s behind the number ‘666’?; Giovanni Rodriguez interview is up; Quick News: Facebook launches Edge Studio for agencies, is Feedburner about to be closed by Google?, new features could lure more brands to Instagram, add your social media marketing tip to GaggleAmp’s blog; Ragan promo; News That Fits: McKinsey study ‘Unlocking Value and Productivity Through Social Technologies’; Dan York reports on US political conventions and the media, and…

A refresher on how to write a press release

It seemed a good idea – spend an early hour on a Bank Holiday Monday to get up-to-date with the email inbox. Catch up on those emails that I’d marked to give attention to when I had time. After going through the marker list for the past week, I’m left with a sense of real exasperation. Yes, I got through my marked emails, but it included over a dozen email press releases that are to do with products, services and…

Good Sunday reads

It’s a nice change to simply enjoy the start of Sunday morning for the sake of it, spending an hour or so reading about interesting things for no other reason than, well, they’re interesting. The Bank Holiday weekend virtual papers via Flipboard and FeedDemon have a huge amount worth giving some time to. So pour yourself a nice cup of tea (or coffee) and catch up on five stories you may also find interesting: Neil Armstrong’s ‘giant leap for mankind’…