Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from public relations and employee communications to public affairs and community relations, employing strategic planning and management skills along with capabilities including writing, editing, photography, video production, and digital communication management.
In this FIR interview, co-hosts Neville Hobson and Shel Holtz talk with Sorek about what he has heard from IABC members, how he envisions the staff and board working together, the key areas of focus for the organization at the outset of his term, his views on membership growth outside of North America and a host of other topics.
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About our Conversation Partner
In 2001, Sorek joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers, and the European Bank for Reconstruction and Development before joining Drinkaware as chief executive in 2008.
Connect with Chris on Twitter: @chrissorek.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)