Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from public relations and employee communications to public affairs and community relations, employing strategic planning and management skills along with capabilities including writing, editing, photography, video production, and digital communication management.
In this FIR interview, co-hosts Neville Hobson and Shel Holtz talk with Sorek about what he has heard from IABC members, how he envisions the staff and board working together, the key areas of focus for the organization at the outset of his term, his views on membership growth outside of North America and a host of other topics.
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About our Conversation Partner
In 2001, Sorek joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers, and the European Bank for Reconstruction and Development before joining Drinkaware as chief executive in 2008.
Connect with Chris on Twitter: @chrissorek.

Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
Related post:
[http://t.co/vb7rb8dE] FIR Interview: IABC Executive Director Chris Sorek http://t.co/EGfX2eFI
RT @jangles: [http://t.co/vb7rb8dE] FIR Interview: IABC Executive Director Chris Sorek http://t.co/EGfX2eFI
@jangles try to get an interview w/ someone from NBC Olympics PR!
Hobson: FIR Interview: IABC Executive Director Chris Sorek: The International Association of Business Communicat… http://t.co/j0diQIcy
FIR Interview: IABC Executive Director Chris Sorek http://t.co/1Bre9mZl
RT @jangles: FIR Interview: IABC Exec Director Chris Sorek: The International Association of Business Communicators http://t.co/07nzC8W0
RT @jangles: FIR Interview: IABC Exec Director Chris Sorek: The International Association of Business Communicators http://t.co/8pgmlPlU …
RT @iabcheritagereg: RT @jangles: FIR Interview: IABC Exec Director Chris Sorek: The International Association of Business Communicators http://t.co/8pgmlPlU …
RT @iabcheritagereg: RT @jangles: FIR Interview: IABC Exec Director Chris Sorek: The International Association of Business Communicators http://t.co/8pgmlPlU …
Good article, the authors continue to write a better article!
Chris Gilman Medford Oregon