Content summary: Two new FIR Interviews posted: Marcus Nelson, founder of Addvocate, and Kevin Delaney, Editor in Chief of Quartz; interviews this week scheduled with Philip Sheldrake and Stephen Waddington about ‘Share This: The Social Media Handbook for PR Professionals’ from the CIPR, and with Chris Sorek, IABC’s new Executive Director; BPA update from Christie Goodman; Ragan promo; News That Fits: fake news gets more subtle and damaging: the example of fake Shell in particular; Dan York asks why NBC has such a legacy approach to enabling him to watch the Olympic Games; the Media Monitoring Minute with CustomScoop; the social Olympic Games 2012: experimenting, control, the explosion of the social web, the compelling drive to share, and more; listener comments including Bryan Person on Instagram and Carmen Sognonvi on the mobile web; SEO for PR gets more complicated; TemboSocial promo; Michael Netzley reports from Singapore on a “causal” relationship between peer-to-peer influence and the likelihood of someone buying a product; music from Giles; and more.

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For Immediate Release: The Hobson & Holtz Report for July 23, 2012: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #661 bookmarks on Delicious

Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

• FIR #661 show notes at The New PR Wiki

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So, until Monday July 30…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)