BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct.
[…] Tesco currently has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods ordered online and competitions to win Tesco products.
Matthew Entwistle, marketing director for general merchandise online at Tesco, said: “More and more of our customers are using Facebook to chat about and recommend products they like from Tesco Direct.”
The trial comes after Tesco chief executive Philip Clarke revealed he was planning on putting Clubcard operator dunnhumby back at the centre of its business.
Brands are increasingly turning to schemes that reward customers to promote products via social media.
You get the points reward if you or a friend buys one of the products you ‘liked’ to Facebook.
More social experimentation as supermarkets compete for customers’ attention, and their custom.
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Like Tesco products get loyalty points http://t.co/sGjKlyaF (from @jangles)
Interesting move this as it takes the virtual likes to a monetary value – it will be interesting to see if it has a huge effect or whether it’s just a bit of a PR exercise but every little helps I suppose.
[http://t.co/vb7rb8dE] Like a Tesco product on Facebook, get loyalty points http://t.co/yw15YJmk
@jangles That’s such a clever scheme. Good link between social and in-store.
@jangles One Million Facebook Likes? So what? http://t.co/pzrLgk7f
RT@jangles
[http://t.co/1Ym0YsXN] Like a Tesco product on Facebook, get loyalty points http://t.co/kxjoSFJa #Tesco
Interesting Facebook experiment by Tesco – ‘like’ a product, get Clubcard points http://t.co/cyNsp8sB (h/t @jangles)
@jangles it seems whenever I mention your name, in whatever context, people know who you are…I think that makes you a celeb!
RT @kate_brennan: Interesting Facebook experiment by Tesco – ‘like’ a product, get Clubcard points http://t.co/cyNsp8sB (h/t @jangles)
Like a Tesco product on Facebook, get loyalty points http://t.co/pIkF3kH7
RT @jangles: Like a Tesco product on Facebook, get loyalty points http://t.co/QcdcmFgJ <- Tx for the link love!
Like a Tesco product on Facebook and get loyalty points: http://t.co/7lftJFAk #smm #mrktg
RT @kate_brennan: Interesting Facebook experiment by Tesco – ‘like’ a product, get Clubcard points http://t.co/cyNsp8sB (h/t @jangles)
Hobson: Like a Tesco product on Facebook, get loyalty points: BrandRepublic reports that UK retailing giant Tesc… http://t.co/OJ1zSO3a
you can now earn #Tesco Clubcard points for “liking” products on Facebook apparently! http://t.co/YCjouPv6 via @jangles #SocialMedia
you can now earn #Tesco Clubcard points for “liking” products on Facebook apparently! http://t.co/fWxoNntM via @jangles #SocialMedia
you can now earn #Tesco Clubcard points for “liking” products on Facebook apparently! http://t.co/p9Ly5mBe via @jangles #SocialMedia
RT @jangles: [http://t.co/vb7rb8dE] Like a Tesco product on Facebook, get loyalty points http://t.co/yw15YJmk
One to keep an eye on – Like a Tesco product on Facebook, get loyalty points http://t.co/Zem6mEGR via @jangles
[…] Like a Tesco product on Facebook, get loyalty points BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’… […]
Like a Tesco product on Facebook, get loyalty points http://t.co/IYXxqwtF via @jangles
Like a Tesco product on Facebook, get loyalty points http://t.co/yQQX3ZAL ——- Facebook becoming omnipotent
Rewards for ‘Likes’ means loyalty programs finally get social http://t.co/cz8qifqc
MT @jangles: Like a Tesco product on Facebook, get loyalty points: http://t.co/rM9o0jkY
Like a @UKTesco product on Facebook, get loyalty points http://t.co/P3BNqhD9 via @jangles
Like a Tesco product on Facebook, get loyalty points http://t.co/9dPBGxl9 via @jangles
RT @benayers: Like a @UKTesco product on Facebook, get loyalty points http://t.co/P3BNqhD9 via @jangles
Expect to start seeing tesco products in your FB news feed. @UKtesco joins up points with FB shares. http://t.co/qOQ3Tt1m via @benayers
Like a Tesco product on Facebook, get loyalty points: http://t.co/8FrBMWx8
Some interactive marketing.. I’ll be interested to see if customers truly take action on this scheme!
Like a Tesco product on Facebook, get loyalty points http://t.co/NJZ4nXCk #loyalty
Stuff like this is pushing me out of Facebook > Like a Tesco product, get loyalty points http://t.co/thQS31Zc (via @wearecrowd)