Like a Tesco product on Facebook, get loyalty points

BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct.

[…] Tesco currently has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods ordered online and competitions to win Tesco products.

Matthew Entwistle, marketing director for general merchandise online at Tesco, said: “More and more of our customers are using Facebook to chat about and recommend products they like from Tesco Direct.”

The trial comes after Tesco chief executive Philip Clarke revealed he was planning on putting Clubcard operator dunnhumby back at the centre of its business.

Brands are increasingly turning to schemes that reward customers to promote products via social media.

You get the points reward if you or a friend buys one of the products you ‘liked’ to Facebook.

More social experimentation as supermarkets compete for customers’ attention, and their custom.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Chris Norton

    Interesting move this as it takes the virtual likes to a monetary value – it will be interesting to see if it has a huge effect or whether it’s just a bit of a PR exercise but every little helps I suppose.

  2. Social experimentation. | NevilleHobson.eu

    […] Like a Tesco product on Facebook, get loyalty points BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’… […]

  3. twitter_QudosAnimations

    Some interactive marketing.. I’ll be interested to see if customers truly take action on this scheme!

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