Olympic transformation

The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement…

Check everything the BBC is planning for this global event.

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The BBC has just released its trail and titles sequence for the Olympic Games. Watch the 60 seconds film which transforms the landscape of the United Kingdom into a giant sporting arena and features a BMX rider preparing at the edge of a cliff, track cyclists racing around quarries and sprinters and gymnasts going through their paces on streets:

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BBC airs Olympic title sequence

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Alastair McKenzie

    Yeah, I saw this last night. They screened it towards the end of the EURO 2012 final coverage. So I'd say, not so much 'building excitement' as trying to maintain the sports 'high' that everyone is on.

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