The International Association of Business Communicators (IABC) welcomed Chris Sorek as its new executive director effective July 1. (Read the press release.) Sorek's appointment follows a lengthy search to replace Julie Freeman, ABC, APR, who left the post after 10 years at the helm. Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from … [Read more...] about FIR Interview: IABC Executive Director Chris Sorek
Archives for July 2012
The Hobson and Holtz Report – Podcast #662: July 30, 2012
Content summary: FIR Interview with Philip Sheldrake and Stephen Waddington on "Share This" published; interview with Chris Sorek, IABC executive director, coming; how to run an effective tweetup: #EalingTU shows the way; Ragan promo; News That Fits: how social should business leaders be, or how much more do you need convincing?; Dan York in Vancouver, Canada, responds to Brian Person's comments about the new iPhone podcasts app, Instagram, and more; the Media Monitoring Minute with CustomScoop; … [Read more...] about The Hobson and Holtz Report – Podcast #662: July 30, 2012
FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’
"Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public," says Lord Sugar. "This book is a useful guide to using social media effectively." Gaining such a glowing endorsement for a business book from one of the UK's most influential business leaders, media personalities and political advisers is no mean feat. It sets the focus well for Share This: The Social Media Handbook for PR Professionals … [Read more...] about FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’
A compelling future for digital business media
In May, the Financial Times went on record to say with some confidence that they expect to see more paying subscribers to the paper's digital edition by the end of 2012 than to its traditional printed newspaper. In a post on the FT's Press Office Blog on July 27, the paper says that digital subscriptions have surpassed print circulation globally, five months ahead of its own time prediction. The FT’s results for the first half of 2012 show that more people than ever are paying for FT … [Read more...] about A compelling future for digital business media
Let the Games begin
#OpeningCeremony - 9:00pm UK July 27, 2012. Experience it live (or go here if you're in the US). #London2012 | #Olympics … [Read more...] about Let the Games begin
Humour’s a funny thing
What's funny to you or I may not be to anyone else. Case in point - SpecSavers' press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for both, especially North Korea. Embedded Link Specsavers ad seizes on Korea flag fiasco | Advertising news | Campaign Specsavers ad seizes on Korea flag fiasco. Campaign, first for … [Read more...] about Humour’s a funny thing
Paying with your smartphone at Starbucks UK
When Starbucks announced recently that an Android app is now available in the UK to let you pay for your coffee and other products in store with that app, I was looking forward to trying it out. And I finally did that yesterday at Starbucks in Hammersmith Broadway, west London, in a process that took less than ten seconds to complete: Load app and log in to your Starbucks account Hit 'Pay Now' Hold phone to store's barcode scanner and scan barcode that appears on your phone's … [Read more...] about Paying with your smartphone at Starbucks UK
Democratizing visual expression
As someone who only recently discovered Instagram when the Android version of the popular iPhone app was released a few months ago, I'm a compulsive snapper at any moment that I can whip out my smartphone. The beauty of Instagram is the amateur-ish treatment of photography with the app's so-simple methodology of letting (no, encouraging) you to tweak the look and feel of your photos by applying filters. You can get an idea just by glancing at the Instagram pic here and my pretty amateurish … [Read more...] about Democratizing visual expression