July 2012 - NevilleHobson.com

FIR Interview: IABC Executive Director Chris Sorek

The International Association of Business Communicators (IABC) welcomed Chris Sorek as its new executive director effective July 1. (Read the press release.) Sorek’s appointment follows a lengthy search to replace Julie Freeman, ABC, APR, who left the post after 10 years at the helm. Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from public relations and employee communications to…

The Hobson and Holtz Report – Podcast #662: July 30, 2012

Content summary: FIR Interview with Philip Sheldrake and Stephen Waddington on “Share This” published; interview with Chris Sorek, IABC executive director, coming; how to run an effective tweetup: #EalingTU shows the way; Ragan promo; News That Fits: how social should business leaders be, or how much more do you need convincing?; Dan York in Vancouver, Canada, responds to Brian Person’s comments about the new iPhone podcasts app, Instagram, and more; the Media Monitoring Minute with CustomScoop; The Chik-Fil-A controversy and…

FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’

“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public,” says Lord Sugar. “This book is a useful guide to using social media effectively.” Gaining such a glowing endorsement for a business book from one of the UK’s most influential business leaders, media personalities and political advisers is no mean feat. It sets the focus well for Share This: The Social…

A compelling future for digital business media

In May, the Financial Times went on record to say with some confidence that they expect to see more paying subscribers to the paper’s digital edition by the end of 2012 than to its traditional printed newspaper. In a post on the FT’s Press Office Blog on July 27, the paper says that digital subscriptions have surpassed print circulation globally, five months ahead of its own time prediction. The FT’s results for the first half of 2012 show that more…