FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston

FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.

From the book description:

“It’s not about social media. Or new (or old) media. It’s about results – and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter.”

  • Join Gini for a lively chat with FIR Book Review Editor Bob LeDrew on the next edition of the FIR Book Club podcast: June 29, 2012 at 11am PDT / 2pm EDT / 7pm UK. Details are on the TalkShoe Book Club site.

Get this podcast:

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich and Geoff Livingston.

Publisher: Que
Hardcover only (224 pages)
Published: May 3, 2012
ISBN-10: 0789749173
Paperback ISBN-13: 978-0789749178

Purchase the book online at:

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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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