FIR Interview: Badgeville Marketing Director Adena DeMonte

badgevilleBadgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviours, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties.

In this interview, FIR co-host Shel Holtz talks with Adena DeMonte, Badgeville’s director of marketing, about social mechanics, the gamification platform introduced last month, and the potential roles for gamification in both internal and external communications.

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About our Conversation Partner

AdenaDeMonteAdena DeMonte is the director of Marketing at Badgeville. Founded in 2010 to help companies measure and influence user behavior, Badgeville is a leader in enterprise gamification, having added a global client roster of over 170 customers including Deloitte, EMC, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank.

DeMonte has over a decade of experience in social media marketing and community management for F1000 enterprises and startups across B2C and B2B. She previously ran social media marketing at Nokia Point & Find for the Emmy-Nominated Alternate Reality Game (ARG) Conspiracy for Good in collaboration with Tim Kring and Nokia’s global communities, and led community management at numerous startups. Prior to her career in marketing, DeMonte reported on web and mobile technology and venture capital for Red Herring Magazine, GigaOm and

Connect with Adena on Twitter at @GamificationGal.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at [email protected]; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Communication Leader, Social Media Leader, Consultant, Digital Change Agent, Speaker with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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