In an effort to improve product literacy – which arose mainly from employees’ own requests – Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the information employees could ever need about the company’s wide array of products and brands (which include the likes of Cheetos, Doritos and Sun Chips).
In this interview, FIR co-host Shel Holtz talks with Karle and Flowers about the impetus for the site, why it was housed on the public web and how it was constructed with employee interests in mind.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)