Isn’t this a far more powerful attention-grabber than “World IPv6 day on June 6”?

A Whole New Version Of The Internet Is About To Be Switched On

And the first paragraph:

In about five hours, the next version of the Internet will be switched on forever.

How ready are you for IPv6?

(You can hear +Dan York talk about IPv6 Day in this week’s episode of the For Immediate Release podcast. His report starts at about 19 mins and 40 secs into the show.)

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A Whole New Version Of The Internet Is About To Be Switched On
Eventually, it will change everything.

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8 responses to “Attention is all in the headline”

  1. Mark Long avatar

    I agree. The headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.

    I’m a new follower and happy to have found your blog Neville!

    Mark L.

  2. Dan York avatar

    MUCH better headline!