Attention is all in the headline

Isn’t this a far more powerful attention-grabber than “World IPv6 day on June 6”?

A Whole New Version Of The Internet Is About To Be Switched On

And the first paragraph:

In about five hours, the next version of the Internet will be switched on forever.

How ready are you for IPv6?

(You can hear +Dan York talk about IPv6 Day in this week’s episode of the For Immediate Release podcast. His report starts at about 19 mins and 40 secs into the show.)

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A Whole New Version Of The Internet Is About To Be Switched On
Eventually, it will change everything.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  7. Mark Long

    I agree. The headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.

    I’m a new follower and happy to have found your blog Neville!

    Mark L.

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